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Questions to ask an Online Marketing Company


Every Junk removal business wants more customers. Because of this, smart business owners hire online marketing companies and / or consultants to help. But what questions should you ask when hiring an online marketing firm?

Below are a few questions you should ask when hiring a marketing professional for your hauling business.

  1. Do they specialize in junk removal leads? Have they ever run a junk removal business? If either answer is no, run, don’t walk. Quickly.
  2. What exactly are they doing each month to help grow your hauling business? Are they experts in search engine optimization (SEO), paid search (PPC), Social Media or a combination (best practice) of all three? If they cant explain what they’re doing clearly in under a minute, move on.
  3. How much are you charging me? Are you paying per junk removal lead or is it a monthly charge? Do they offer a free trial? Ask questions and have them explain exactly why they charge what they do.
  4. How do they measure the success of your online marketing campaign? Do they provide reports? Are they tracking phone calls? Find out upfront, and you’ll be a happy hauler.
  5. Do they actively blog about junk removal? Is there a community that contributes? If so, you may have found a great resource and a great marketer (hint, hint).

Remember online marketing is about communication. If they can’t write, talk, or explain themselves clearly, how are they going to help your junk removal business?

Any questions? Let us know in the comments section below.

8 Comments Write a comment

  1. Since there is lots of junk removal competition in my geographic area, the internet is one place where I like to set myself apart. Things are moving away from traditional print advertising and to online search, so capturing those leads is part of my business model.

    Reply

  2. Also forgot to mention that pursuing reviews by your customers on online review platforms like Yelp and Google Places is a big help, and will boost local search presence.

    Reply

  3. I was just wondering if a junk removal service could bring in much profits, especially, with all the overhead it would take to start up?

    Reply

  4. Thank you for this article. Marketing is something I have been struggling with. It takes a lot of time and effort. We are trying to find room in the budget to do more marketing. There are so many choices!

    Reply

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