Do you have a marketing plan for your junk removal business? If not, it’s time to make one! Having a marketing plan can help ensure that you’re meeting the objectives you’ve set for your business. A marketing plan explains your plan of action for the business - including your mission and goals, your target market, and strategies you will use to reach them.
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While there are many different aspects of a marketing plan to consider, let’s start with some of the essentials:
- A Summary of Your Junk Haul Business
- A Description of Your Target Market
- Your Junk Removal Company’s Mission and Goals
- An Analysis of Junk Removal Competitors
- A Marketing Strategy
- Potential Marketing Channels
- Marketing Budget for Your Junk Removal Business
1. A Summary of Your Junk Haul Business
Your summary should include a breakdown what your company does, who is part of your company, and where your company serves. You may also want to perform an analysis on your company to understand its strengths and weaknesses. A good way to do this is by performing a SWOT analysis, which stands for:
- Strengths: What does your business do well? What makes your junk removal company special?
- Weaknesses: What can your business improve on? What do local junk removers do that you don’t? Do you have any resource limitations?
- Opportunities: What can you do to grow your junk removal business?
- Threats: What challenges face your business? What worries do you have for the future of your company?
Strengths | Weaknesses |
- Excellent customer service - Great after-job clean up - Fast response rate to customers interested in junk removal | - Lack of marketing expertise - No online presence - Don’t offer same-day services |
Opportunities | Threats |
- Put up flyers in service areas - Create a website for junk removal business - Offer same-day services | - New local junk removal business opened up - Business is slower in winter months - Increase in minimum wage |
One great aspect you can get from creating a SWOT analysis is that it provides you with a holistic view of your company. You want to consider both the things that your junk removal company does well and what you can improve on. A great thing about doing this exercise is that you can determine if any of your weaknesses can be turned into opportunities.
2. A Description of Your Target Market
As a junk removal business, you have the opportunity to serve many types of customers. Narrowing down which customers you want to focus on can help you specialize your services to help meet their specific needs. Here are a few popular target markets for junk removal that you can consider.
- Real estate investors and landlords
- Contractors and construction companies
- Movers
- Rural residents lacking trash pickup options
Knowing what customers you want to serve can help you grow your junk removal business. It can give you a better idea of where you should market your company, how much you should charge (some types of customers may be willing to pay more than others), any tools you might be missing, and what types of services you should offer.
3. Your Junk Removal Company’s Mission and Goals
Your Mission
When thinking of a mission statement for your junk removal company, you should consider what your junk removal company does (e.g., junk removal, debris removal, demolition), how you do it (e.g., 24-hour service, same-day removal, professional customer service), and most importantly, why your company does it (e.g., help people declutter their home, give back to your community).
Here are some examples of other junk removal companies’ mission statements:
- The Junkluggers - “Our mission is to enhance lives, our communities, and the environment by donating, recycling, upcycling, and supporting local charities.”
- Busby Junk Removal - “Our goal as Junk Haulers is simple - to offer the highest value to our customers in the junk removal industry by removing the most junk, while maintaining a high level of professionalism and offering the best customer service.”
- Junk Pros - “Our mission is to bring our customers the most affordable and the highest quality junk removal with the highest level of integrity and professionalism unparalleled in the industry while focusing on Eco-Friendly junk removal solutions.”
As with these examples, your mission statement should let customers know what your junk removal company provides and how you add value, such as supporting the local community, providing the best customer service, or focusing on eco-friendly solutions.
Your Goals
How are you supposed to know if your junk removal business is successful if you don’t set goals? Creating SMART goals for your company can help you determine realistic goals to work towards. SMART stands for:
- Specific: Be specific about the goals you want to achieve
- Measurable: Provide a way to track your progress
- Achievable: Set a goal that is within your scope
- Relevant: Ensure that your goals are relevant to your junk removal business
- Timely: Set a timeline and deadline for your goals
Some SMART goals you can set for your junk removal business include:
- Get 20 junk removal jobs every month
- Post on my Facebook page once a day
- Get 200 visitors to my website every month
- Receive 5 customer reviews every month
- Reply to customers within 3 hours
Having SMART goals is important because it can set you up to create a plan of action for your junk removal business and determine whether or not you’ve achieved your goals for that time period.
4. An Analysis of Junk Removal Competitors
Analyzing what other junk removal businesses are doing helps you understand your current position in the market and allows you to see potential threats they may pose. Determining their weaknesses can also reveal opportunities. If you can, try finding out information such as:
- What are their junk removal prices?
- How do they price their services
- What cities do they service?
- What times do they provide junk removal services?
- What items will they haul?
- What items will they not haul?
Having this information can give you a benchmark about where your business stands and also what you can improve on. If there is a service that isn’t offered in your area, such as debris removal, then you can consider adding that to your services to fill the gap.
5. A Marketing Strategy
Marketing strategies are the actions you plan to take to promote and sell your junk removal services. Understanding your company can help you determine which marketing efforts can best benefit your business.
Find your niche
As mentioned previously, defining your target market is a great way to come up with a marketing strategy. This allows you to focus on a specific population in your area, saving you the advertising costs of marketing to the masses and also declaring yourself as the go-to junk remover for a specific target market. Here are a couple of junk removal businesses that focus on a niche:
- Environmentally-friendly: Green Junk Removal & Recycling aims to recycle every item they pick up. According to their website, about 75% of the items they haul are donated or recycled. Charities and recycle places in their area know employees on a first name basis because they are such frequent visitors. Those passionate about the environment would most likely choose this junk removal company compared to one that takes everything to the landfill without sorting it.
- Veteran operated: G.I. Junk Removal is veteran operated junk removal company with every owner and employee being a veteran, current service member or military dependent. They use their military competence to show customers how they always offer the highest standard of service as possible. Customers who want to support those who served may see this as a reason to connect with this business.
Turn your weaknesses into opportunities
Let’s say in the SWOT analysis that you found a weakness of yours was a lack of digital presence. There are many ways that you can increase your digital presence for your junk removal business. For example, you could create or update your junk removal website, create a Facebook or LinkedIn page to engage with customers, or pay for ads on Google or social media to reach more people. There’s always room for improvement, so make sure you understand where the weaknesses are in your junk removal business and see if you can turn them into new opportunities.
6. Potential Marketing Channels
There are many different places where you can advertise your junk removal business, more now than ever with the Internet. Here are some places to consider when advertising your junk removal services:
Traditional advertising
- Advertise in areas where you remove junk by putting up flyers about your junk removal company with your contact information.
- Create business cards to hand out to people.
- List your junk removal business in the yellow pages.
- Create a classified ad in the newspaper about your junk removal services.
- Put your logo and phone number on your truck so that everywhere you drive, you’ll be advertising.
Online advertising
- Create a website to advertise your junk removal business.
- Invest in online ads on Google, social media, and websites relevant to junk removal.
- Update social media pages regularly with photos of junk removal jobs, posts with positive stories, or questions/advice you have for other junk haulers.
- Sign up for a listing on JunkTrashRemoval©.
- Create a listing on Google My Business.
How do you choose which ones to do? This is where knowing your target market is important. You can research online to figure out the best ways to reach your demographic.
If you’re looking to reach an older customer base, perhaps those interested in services for retirees, the newspaper may be a good option since 23% of people 60 years and older still read the newspaper daily. Meanwhile, if you’re wanting to target high school or college graduates moving out of their homes, 37% of people ages 16-24 are active Instagram users. Doing research on a specific demographics’ media habits can help you decide where you should advertise.
7. Marketing Budgeting for
Your Junk Removal Business
Marketing doesn’t have to be expensive. Knowing your target market can help you determine the most important places to put your dollars. Depending on which marketing channels you use, the cost of advertising can range from free to thousands. For example, creating social media profiles such as Facebook and LinkedIn for your junk removal business are free. Claiming a Google My Business account is also free and can help people find you when they search for junk removal services in their area. But marketing isn’t always free. Here are some costs you may have when it comes to marketing your junk removal business:
- Website fees
- Business cards
- Advertisements (traditional and online)
- Marketing services
Investing in marketing is important for your junk removal business. It helps you inform your customers of what you offer, build a reputation for your junk removal brand, engage with your target market, and increase the number of junk removal jobs you get.
Creating a marketing plan puts all of these efforts into place and helps your junk removal business define a strategy to achieve its goals.
Did this help you create a marketing plan for your junk removal business? Did you learn any insights about your company or your competitors that you can leverage in the future? Let us know in the comments below!
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